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Elevating a grooming brand for man with design, UX, and performance
I built the STATE 88 Shopify store from the ground up – focusing on clean design, seamless UX, and fast performance. The result is a high-converting grooming brand website that scores exceptionally on Google Lighthouse across performance, accessibility, best practices, and SEO.
The brief
STATE 88 set out to become more than just another grooming brand for man. Built on the mantra "LOOK GOOD. SMELL GOOD. FEEL GOOD." it was designed to simplify men’s daily routines while inspiring confidence, energy, and purpose. The challenge was to create a premium Shopify store that reflects this bold identity – clean, fast, intuitive, and aligned with a confident, self-aware lifestyle.
STATE 88 set out to become more than just another grooming brand for man. Built on the mantra "LOOK GOOD. SMELL GOOD. FEEL GOOD." it was designed to simplify men’s daily routines while inspiring confidence, energy, and purpose. The challenge was to create a premium Shopify store that reflects this bold identity – clean, fast, intuitive, and aligned with a confident, self-aware lifestyle.
STATE 88 set out to become more than just another grooming brand for man. Built on the mantra "LOOK GOOD. SMELL GOOD. FEEL GOOD." it was designed to simplify men’s daily routines while inspiring confidence, energy, and purpose. The challenge was to create a premium Shopify store that reflects this bold identity – clean, fast, intuitive, and aligned with a confident, self-aware lifestyle.
The Process
The Process
I developed the entire Shopify store from scratch - translating STATE 88’s distinct brand personality into a seamless digital experience. Every touchpoint was crafted with intention: bold, masculine visuals, intuitive navigation, and minimal friction from landing to checkout. I made sure the site reflected the emotional and functional values of the brand – simplicity, time-saving, and self-confidence. We optimized for mobile-first users and performance from day one.
I developed the entire Shopify store from scratch - translating STATE 88’s distinct brand personality into a seamless digital experience. Every touchpoint was crafted with intention: bold, masculine visuals, intuitive navigation, and minimal friction from landing to checkout. I made sure the site reflected the emotional and functional values of the brand – simplicity, time-saving, and self-confidence. We optimized for mobile-first users and performance from day one.
I developed the entire Shopify store from scratch - translating STATE 88’s distinct brand personality into a seamless digital experience. Every touchpoint was crafted with intention: bold, masculine visuals, intuitive navigation, and minimal friction from landing to checkout. I made sure the site reflected the emotional and functional values of the brand – simplicity, time-saving, and self-confidence. We optimized for mobile-first users and performance from day one.
The finished article
The result is a sleek, modern storefront that doesn’t just sell products – it communicates a mindset. The site mirrors the tone of STATE88: solid but not too serious, stylish but grounded, and focused on helping every man feel in a good state. Built with high-quality visuals, subtle videos, and fast load speeds, the store brings the brand’s mission to life online.
The result is a sleek, modern storefront that doesn’t just sell products – it communicates a mindset. The site mirrors the tone of STATE88: solid but not too serious, stylish but grounded, and focused on helping every man feel in a good state. Built with high-quality visuals, subtle videos, and fast load speeds, the store brings the brand’s mission to life online.
The result is a sleek, modern storefront that doesn’t just sell products – it communicates a mindset. The site mirrors the tone of STATE88: solid but not too serious, stylish but grounded, and focused on helping every man feel in a good state. Built with high-quality visuals, subtle videos, and fast load speeds, the store brings the brand’s mission to life online.
Results
These scores reflect a platform built to scale – with speed, trust, and conversion in mind. The site supports the brand’s growth from local launch to global expansion, while staying true to its core: products created by barbers, for everyday men who want more from life.
These scores reflect a platform built to scale – with speed, trust, and conversion in mind. The site supports the brand’s growth from local launch to global expansion, while staying true to its core: products created by barbers, for everyday men who want more from life.
These scores reflect a platform built to scale – with speed, trust, and conversion in mind. The site supports the brand’s growth from local launch to global expansion, while staying true to its core: products created by barbers, for everyday men who want more from life.
In Conclusion
STATE88 is a powerful example of how good branding, technical execution, and emotional resonance can intersect. By transforming bold ideas into a fast, functional, and beautiful e-commerce experience, the site helps deliver on the brand’s promise: to keep every man in a good state—confident, focused, and ready to take on whatever the day brings.
STATE88 is a powerful example of how good branding, technical execution, and emotional resonance can intersect. By transforming bold ideas into a fast, functional, and beautiful e-commerce experience, the site helps deliver on the brand’s promise: to keep every man in a good state—confident, focused, and ready to take on whatever the day brings.
STATE88 is a powerful example of how good branding, technical execution, and emotional resonance can intersect. By transforming bold ideas into a fast, functional, and beautiful e-commerce experience, the site helps deliver on the brand’s promise: to keep every man in a good state—confident, focused, and ready to take on whatever the day brings.