01
Award-winning brand and website recognized for most user-friendly design, best UX, and best UI.
Shkertik is an award-winning website that I designed and developed from the ground up. The project received recognition for its intuitive user interface, exceptional user experience, and innovative design approach. The site features a clean, modern aesthetic with thoughtful interactions that guide users naturally through the content.
The story
Shkertik was born in 2013, inspired by my love for sailing and the sea as a teacher – always changing, always offering new lessons. The goal was simple but ambitious: to create handcrafted, life-proof bracelets that spoke to curious, open-minded people around the world. Designed to be unisex, adjustable, and deeply personal, the bracelets needed to carry meaning – not just style. From the start, Shkertik was about connection, freedom, and storytelling.
Shkertik was born in 2013, inspired by my love for sailing and the sea as a teacher – always changing, always offering new lessons. The goal was simple but ambitious: to create handcrafted, life-proof bracelets that spoke to curious, open-minded people around the world. Designed to be unisex, adjustable, and deeply personal, the bracelets needed to carry meaning – not just style. From the start, Shkertik was about connection, freedom, and storytelling.
Shkertik was born in 2013, inspired by my love for sailing and the sea as a teacher – always changing, always offering new lessons. The goal was simple but ambitious: to create handcrafted, life-proof bracelets that spoke to curious, open-minded people around the world. Designed to be unisex, adjustable, and deeply personal, the bracelets needed to carry meaning – not just style. From the start, Shkertik was about connection, freedom, and storytelling.
The Process
The Process
I founded the brand from the ground up – designing the products, building the e-commerce platform, and creating an identity that was both minimal and emotionally resonant. I focused on premium yet inclusive UX/UI, using storytelling to build a genuine relationship with customers. Social media played a key role, especially our verified Facebook page, which organically grew to over 80,000 loyal followers. I kept marketing spend lean, with only €41,000 in Facebook Ads, relying instead on authenticity, community, and word-of-mouth.
I founded the brand from the ground up – designing the products, building the e-commerce platform, and creating an identity that was both minimal and emotionally resonant. I focused on premium yet inclusive UX/UI, using storytelling to build a genuine relationship with customers. Social media played a key role, especially our verified Facebook page, which organically grew to over 80,000 loyal followers. I kept marketing spend lean, with only €41,000 in Facebook Ads, relying instead on authenticity, community, and word-of-mouth.
I founded the brand from the ground up – designing the products, building the e-commerce platform, and creating an identity that was both minimal and emotionally resonant. I focused on premium yet inclusive UX/UI, using storytelling to build a genuine relationship with customers. Social media played a key role, especially our verified Facebook page, which organically grew to over 80,000 loyal followers. I kept marketing spend lean, with only €41,000 in Facebook Ads, relying instead on authenticity, community, and word-of-mouth.
The finished article
The finished brand was cohesive, inspiring, and scalable. Shkertik bracelets were packaged eco-consciously and sold across platforms, including Amazon Handmade. The brand's digital experience was recognized with three LOGIN awards in 2016 for Best Design, Most User-Friendly Website, and Best UX. Our trademark portfolio included multiple EU and Lithuanian protections for both the brand and the bracelet design. The store attracted urban, active, and above-average income customers between 15–55 years old—travelers, creatives, and experience seekers who connected with the message.
The finished brand was cohesive, inspiring, and scalable. Shkertik bracelets were packaged eco-consciously and sold across platforms, including Amazon Handmade. The brand's digital experience was recognized with three LOGIN awards in 2016 for Best Design, Most User-Friendly Website, and Best UX. Our trademark portfolio included multiple EU and Lithuanian protections for both the brand and the bracelet design. The store attracted urban, active, and above-average income customers between 15–55 years old—travelers, creatives, and experience seekers who connected with the message.
The finished brand was cohesive, inspiring, and scalable. Shkertik bracelets were packaged eco-consciously and sold across platforms, including Amazon Handmade. The brand's digital experience was recognized with three LOGIN awards in 2016 for Best Design, Most User-Friendly Website, and Best UX. Our trademark portfolio included multiple EU and Lithuanian protections for both the brand and the bracelet design. The store attracted urban, active, and above-average income customers between 15–55 years old—travelers, creatives, and experience seekers who connected with the message.
Results
Shkertik became a national success in Lithuania and gradually expanded into international markets. The store consistently maintained a 4.5+ star rating, was officially certified as “Strongest in Lithuania” from 2015–2021, and was verified on Facebook – one of the first in the region. Our organic strategy built a loyal and engaged community. All of this was achieved without outside funding, and the business remained profitable from day one.
Shkertik became a national success in Lithuania and gradually expanded into international markets. The store consistently maintained a 4.5+ star rating, was officially certified as “Strongest in Lithuania” from 2015–2021, and was verified on Facebook – one of the first in the region. Our organic strategy built a loyal and engaged community. All of this was achieved without outside funding, and the business remained profitable from day one.
Shkertik became a national success in Lithuania and gradually expanded into international markets. The store consistently maintained a 4.5+ star rating, was officially certified as “Strongest in Lithuania” from 2015–2021, and was verified on Facebook – one of the first in the region. Our organic strategy built a loyal and engaged community. All of this was achieved without outside funding, and the business remained profitable from day one.
In Conclusion
Shkertik wasn’t just a bracelet brand – it was a movement. Built on personal passion, it combined thoughtful design with deep emotional value, offering customers a story they could wear. After nearly a decade of growth, community, and creative expression, I successfully exited the business in 2022. It remains one of my proudest projects – proof that when you build with soul, you can create something that truly lasts.
Shkertik wasn’t just a bracelet brand – it was a movement. Built on personal passion, it combined thoughtful design with deep emotional value, offering customers a story they could wear. After nearly a decade of growth, community, and creative expression, I successfully exited the business in 2022. It remains one of my proudest projects – proof that when you build with soul, you can create something that truly lasts.
Shkertik wasn’t just a bracelet brand – it was a movement. Built on personal passion, it combined thoughtful design with deep emotional value, offering customers a story they could wear. After nearly a decade of growth, community, and creative expression, I successfully exited the business in 2022. It remains one of my proudest projects – proof that when you build with soul, you can create something that truly lasts.