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Seamless migration, scalable systems, and speed-optimized shopping
I migrated Misiule.lt from WooCommerce to Shopify, redesigned the store, integrated a complex supply chain, and implemented high-performing systems that now support over 1,000 SKUs with speed, automation, and ready for scalable growth.
The brief
Misiule.lt is a modern beauty and wellness e-commerce brand with a growing product catalog and a huge Lithuanian customer base. The goal was to transition from WooCommerce to Shopify while improving performance, user experience, and backend operations to support long-term scalability and growth.
Misiule.lt is a modern beauty and wellness e-commerce brand with a growing product catalog and a huge Lithuanian customer base. The goal was to transition from WooCommerce to Shopify while improving performance, user experience, and backend operations to support long-term scalability and growth.
The Process
The Process
I led the full migration from WooCommerce to Shopify, redesigning the store with a modern, conversion-optimized UX. The challenge was to integrate a complex supply chain involving multiple suppliers and over 1,000 SKUs. I also implemented an automated parcel delivery system to streamline logistics and boost efficiency. To enhance retention and engagement, I launched Klaviyo-based email marketing – building smart automation flows and personalized communication structures from scratch.
I led the full migration from WooCommerce to Shopify, redesigning the store with a modern, conversion-optimized UX. The challenge was to integrate a complex supply chain involving multiple suppliers and over 1,000 SKUs. I also implemented an automated parcel delivery system to streamline logistics and boost efficiency. To enhance retention and engagement, I launched Klaviyo-based email marketing – building smart automation flows and personalized communication structures from scratch.
The finished article
The new Misiule.lt store is sleek, fast, and user-focused. Built to scale, it delivers a frictionless shopping experience across devices, while backend systems run smoothly to support operational needs. Every part of the site—from product organization to checkout—was optimized for simplicity and speed, ensuring both customer satisfaction and business efficiency.
The new Misiule.lt store is sleek, fast, and user-focused. Built to scale, it delivers a frictionless shopping experience across devices, while backend systems run smoothly to support operational needs. Every part of the site—from product organization to checkout—was optimized for simplicity and speed, ensuring both customer satisfaction and business efficiency.
Results
The store now supports high-volume traffic, large inventories, and automation at scale – without sacrificing the customer experience.
The store now supports high-volume traffic, large inventories, and automation at scale – without sacrificing the customer experience.
In Conclusion
Misiule.lt is a great example of how thoughtful tech integration, UX strategy, and performance optimization can elevate a growing brand. From platform migration to backend automation, the project proves that even complex systems can feel simple to users – and powerful to business owners.
Misiule.lt is a great example of how thoughtful tech integration, UX strategy, and performance optimization can elevate a growing brand. From platform migration to backend automation, the project proves that even complex systems can feel simple to users – and powerful to business owners.